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Working Pictures, Inc. Produces Holiday Drinking and Driving TV Spots. Working Pictures Partners with Media Logic to Produce Television Spots for MVP Health Care. Working Pictures Goes International to get Closer to the Customer. Working Pictures looks for growth in Web-based videos and other new media Working Pictures Inc. Announces Personnel Change Working Pictures, Inc. Produces Holiday Drinking and Driving TV Spots. The message of the campaign is clear: “Drinking and Driving is Not an Option.” The call to action is to urge drivers to plan ahead when celebrating this holiday season. The spots remind drivers that there are many alternatives to drinking and driving. Pamela McKean of the NYS Department of Motor Vehicles comments: “Our plan with this campaign is to remind drivers that drinking and driving is simply not an option. Making the mistake of not planning ahead can lead to a variety of devastating consequences – whether it be getting in trouble with the law, or seriously injuring or killing someone. The talented team at Working Pictures helped us bring our concept to life, and we couldn’t have asked for a better quality product.” Working Pictures Partners with Media Logic to Produce Television Spots for (Albany, NY) Working Pictures, Inc., Albany based video production company, recently completed production for MVP Health Care’s 2007 television campaign. Working Pictures was contracted by Media Logic to produce a series of two :30 television commercials for MVP Health Care of Schenectady and Preferred Care of Rochester. The commercials will air primarily in the Upstate region. Marty Bohunicky, President of Working Pictures comments, “The commercials were fun to direct, but they were also challenging. The script was written as a series of rhymes, with one actor’s lines leading into another. The actors had a lot of physically demanding actions they needed to perform while they said their lines. Golfing, snowboarding, biking, all while keeping the spoken tempo of the rhyming script. In the end, we were all very happy with the results.” “The spots were part of an integrated effort to help our client launch TriVantage and other exciting new health plan options,” noted Jim Sciancalepore, vice president and senior creative director at Media Logic. “Working Pictures did an outstanding job at bringing the spirit and energy of this campaign to life.” The project was directed by Marty Bohunicky and produced by Melissa Napoli, both of Working Pictures, Inc. Working Pictures looks for growth in Web-based videos and other new media. For Marty Bohunicky, a corporate video producer with more than 20 years' of experience, that extends to the building where his business is located. In 1997 Bohunicky founded Working Pictures, a production company that specializes in corporate and commercial video, film and graphics. He started the business in his home and then leased space from Cotton Hill Studios in Colonie for seven years. Over time, he realized that creating a good product and having top-notch equipment wasn't enough. He needed to make a good first impression on clients. "I said, 'I'm going to own the place and I'm going to fix it up,' " said the 44-year-old Bohunicky, whose industry awards include being named one of the nation's top 100 producers in 2003 by A/V Video and Multimedia magazine. So he took a deep breath and invested $365,000 in a building that housed an insurance agency at 436 New Karner Road in Colonie. He also hired John Storyk, a world renowned acoustical architect at the Walters-Storyk Design Group near New Paltz, to retrofit the 1970s-era, triangle-shaped building into editing suites and administrative offices (Storyk's resume includes designing the Electric Lady Studios for Jimi Hendrix in Greenwich Village). The finished look combines modern sleekness, such as digital editing equipment, track lighting, mini blinds, rolled rubber floors and black desks, with a touch of 1950s retro. A small sitting area for clients is framed in glass block walls and the employee break room has a kitchen table and chairs that look straight out of "Happy Days." Bohunicky also redesigned the company logo, settling on a notched, round metal gear with a film strip on the inner threads. In May 2005, Bohunicky and his staff of four full-time editors and producers and one part-time producer moved into the 4,400-square-foot building. The renovations cost about $300,000, much higher than Bohunicky anticipated. But he said the investment is paying dividends. "For me it was about having a space that was different and unique and a good place for clients to come," Bohunicky said. Working Pictures produces commercials, corporate videos and other media for hospitals, colleges and small companies in the Capital Region and beyond. For more than five years, for instance, it has worked with Media Logic, an advertising agency, to produce commercials for MVP Health Care. Ronald Ladouceur, senior vice president and executive creative director at Media Logic, has known Bohunicky for 15 years. He said Bohunicky is "extremely dedicated" to the video production craft and provides "first-rate service." "Beyond that he provides access to really strong talent," Ladouceur said. "He has contacts with very good directors. He's very open-minded." All told, Working Pictures handles 100 productions annually, roughly 20 of which are shoots with actors. The remainder involve editing footage. Freelancers are also called upon to work on projects. Annual revenue is just under $1 million. One area of potential growth is Web-based videos, Bohunicky said. Recently he also produced a five-minute corporate video that the client wanted to distribute on iPods. Bohunicky's crew of "computer heads," as he calls his staff, figured out a way to do it. "There's a lot of new media we have to keep on top of," he said. Bohunicky has been fiddling with production equipment and electronics since his days in junior high school in Rotterdam, when he peered through the lens of his father's 8mm film camera. Growing up, he didn't realize his hobby could be an occupation. When he enrolled at SUNY Plattsburgh he majored in accounting. He also took some media classes and found he liked that better than crunching numbers. By his junior year he had switched his major to communications and was spending a lot of time working behind-the-scenes at the college TV station. He also had an internship at a network affiliate in Plattsburgh. After graduating, Bohunicky moved back to the Albany area and accepted just about any video production work he could find ("A bad job in this field is better than a good job in another field," is his credo). He worked freelance for about three years before landing a full-time job at Mountain View Productions (now Mountain View Group) in Schenectady as a director, editor and cameraman. He stayed about 12 years before leaving to start his own firm. His greatest pleasure comes from the technical side of the business. "I like pushing the buttons," he said. Working Pictures Goes International to get Closer to the Customer The primary objective of the video was to bring together multiple SCA locations throughout the Americas and explain how the company is getting “closer to their customer” by exceeding in areas such as product innovation, supply chain excellence and customer relationships. The video was presented in Philadelphia at the SCA America’s 2nd Annual Leadership Congress Meeting in June 2007. Production for the project sent Working Pictures to shoot in multiple SCA locations including: Mexico, Colombia, Pennsylvania, Wisconsin and New York. Amy Bellcourt, Director of Marketing and Communications for SCA North America comments: “Working Pictures took a complex project and made it manageable. Even thought the project required international travel, shooting on street corners, in manufacturing plants, and often in a different language, the team from Working Pictures was prepared, professional and able to get the video we needed. When the piece was finished, 17 hours of tape was transformed into a highly effective video that was well-received by our audience. We had confidence in Working Pictures, and it was well-placed.” SCA is a global consumer goods and paper company that develops, produces and markets personal care products, tissue, packaging solutions and solid wood products. Working Pictures Inc. Announces Personnel Change Working Pictures, Inc. has added Stacey Nooney to their full time staff as Marketing Director/Project Coordinator. In this new role she will be responsible for marketing and sales development, as well as client services and project coordination. Nooney has been with Working Pictures for the past 7 years, most recently working part-time in both the financial and production departments. In addition to her new role she continues to be involved with The Albany Ad Club as the Board of Director’s Administrative Director. Nooney holds a BS in Communications from The College of Saint Rose (Albany, NY). American Marketing Association— 2007 Mark of Excellence Award Association of Visual Communicators –“Telly” Bronze Aurora Awards – Gold and Platinum Awards of Excellence Axiem Awards – Copper and Bronze Awards of Excellence Ad Club “NORI Award”- Multiple Winners Communicator Award – Multiple Winners AVMMP - Top 100 Producer
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