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News
Working Pictures, Inc. Television Campaign Receives Statewide Publicity.
Working Pictures Produces Multiple Videos for Verizon Wireless.
Working Pictures Wins Highest Honor in the 2009 Ava Awards.
Working Pictures Wins 2009 MarCom Award.
Albany Video Production Company Adds to Staff
Working Pictures Adds New Video Editor to its Staff
Working Pictures in the Business Review-Small Businesses Find Freelancers Fit the Bill in Recessionary Times (March 2009)
Working Pictures Produces Statewide Television Campaign
Working Pictures Awarded Silver Telly Award
Working Pictures Gears Up It's HD Video Capabilities
Working Pictures Creates Animations for Philadelphia Eagles
Working Pictures, Inc. Television Campaign Receives Statewide Publicity.
Working Pictures, Inc., recently partnered with the NYS DMV/NYS Governor's Traffic Safety Committee to produce a television campaign titled, "Drinking and Driving Shatters Lives."
The TV spots which are receiving statewide attention, tells the true story of Katie Flynn, 7 year-old girl who was killed when a drunk driver drove head-on into the limousine that was transporting Katie and her family. Also killed in the crash was the limousine driver.
Katie's parents appear in both public service announcements, offering their raw testimony of what occurred the night of the crash, and the grief that stays with them still, five years later. Both parents hope that by sharing their story they can relay the devastation that occurs to an entire family when someone chooses to drink and drive.
The television commercial is currently airing across New York State, as part of the Governor's Traffic Safety Committee's "Anti Drinking and Driving" campaign, which also includes radio spots and billboard ads.
To view the campaign please visit: http://www.safeny.com/media/shatterPsa.htm
Working Pictures, Inc. is an award-winning video production company specializing in Video/Film production, editing, and digital media creation. For more information please visit www.workingpictures.com. (back to top)
Working Pictures Produces Multiple Videos for Verizon Wireless.
Working Pictures, Inc., was recently contracted by Verizon Wireless to produce a series of videos to kick-off regional sales conferences for five Verizon Wireless Northeast locations.
The videos were shot simultaneously over the course of one month, in various locations around New York, Pennsylvania, New Jersey, Connecticut and Massachusetts. The theme, "Prove the Biggest is Best" was demonstrated by interviewing over 125 energetic employees, and in their own words described how they individually play a role in the success of the company. The end result was five energetic videos which communicated the company's set of core values and also emphasized the uniqueness of each location.
"The videos were all similar in theme, but each one had to be personalized to fit that particular region. Producing a series of this size required precise scheduling, in pre-production, shooting, and editing. All deadlines were hit, and we are happy to say the videos were all very well-received." said Marty Bohunicky, president of Working Pictures, Inc.
The projects were directed by Marty Bohunicky and produced by Melissa Napoli of Working Pictures, Inc.
Working Pictures, Inc. is an award-winning video design company specializing in production, editing, and digital media creation. To learn more about Working Pictures please visit www.workingpictures.com. (back to top)
Working Pictures Wins Highest Honor in the 2009 Ava Awards.
Working Pictures, Inc., was recently named an award winner in the 2009 Ava Awards competition. The video production company was awarded a Platinum award for a public service TV campaign titled, "Don't Hate, Be Kind", produced for the NYS Office of Temporary and Disability Assistance & the Bureau of Refugee and Immigrant Assistance.
The projects were directed by Marty Bohunicky and produced by Melissa Napoli of Working Pictures, Inc.
The PSA attacks the unfair stereotyping and prejudice often encountered by immigrants and refugees who have recently arrived in the U.S.
The Ava Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several
thousand production, marketing, communication, advertising, public relations, and freelance, professionals. AMCP administers recognition programs; provides judges and
rewards outstanding achievement and service to the profession. Winners were selected from over 160 categories in three divisions: Television Productions, Video/Film Productions and Web/New Media.
Working Pictures, Inc. is an award-winning video design company specializing in production, editing, and digital media creation. To learn more about Working Pictures please visit www.workingpictures.com. (back to top)
Working Pictures Wins 2009 MarCom Award.
Working Pictures, Inc., was recently named an award winner in the 2009 MarCom Awards competition. The video production company was awarded a gold award for a public service TV campaign titled, "Share the Road" produced on behalf of the New York State Department of Motor Vehicles.
The projects were directed by Marty Bohunicky and produced by Melissa Napoli of Working Pictures, Inc.
President of Working Pictures, Marty Bohunicky comments, "The commercial uses animation mixed with live action. Kids were filmed driving small vehicles in an animated world, where they are seen sharing the road with other drivers, motorcyclists, and pedestrians."
MarCom entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. Winners were selected from over 200 categories in seven forms of media and communication efforts- marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive. A complete list of winners can be found on the MarCom Awards website a www.marcomawards.com.
Working Pictures, Inc. is an award-winning video design company specializing in production, editing, and digital media creation. To learn more please visit www.workingpictures.com. (back to top)
Albany Video Production Company Adds to Staff
Working Pictures, Inc. has added Chelsea Mayo to their staff as receptionist.
Mayo is a recent graduate of SUNY Oswego with a B.A. degree in Broadcasting and Mass Communications. While at Oswego, Mayo was an active member of the campus TV station and held the position of Traffic Director for the WTOP Executive Board for the 2007-2008 year. She also served as the Vice President of the Oswego chapter of the National Broadcasting Society and worked on campus as a group exercise instructor and personal trainer.
Mayo comes to Working Pictures after completing her senior internship, and her primary responsibilities are administrative support and client services.
Working Pictures, Inc. is an award-winning video design company specializing in production, editing, and digital media creation. To learn more please visit www.workingpictures.com. (back to top)
Working Pictures Adds New Video Editor to its Staff
Working Pictures, Inc. has added Bill Pyke to their staff as
Video Editor.
Pyke has spent the last 11 years of his career in Manhattan working as an editor for a variety of networks such as: ABC, NBC, A&E and TLC, as well as corporate clients including American Express, Smith Barney Group and MCI Telecommunications. In addition to video editing, Pyke has also worked as a colorist and in HD finishing for MTV, PBS and Discovery Health Channels.
Pyke comments, "After living in Manhattan for 11 years, I can appreciate the lifestyle of the Capital District. The people here are just as savvy and creative as NYC and I am lucky to have landed at Working Pictures where I can be part of the creative team."
Pyke holds a B.A. in Telecommunications from Michigan State University and now resides in Voorheesville, NY with his wife and son. (back to top)
Working Pictures in the Business Review-Small Businesses Find Freelancers Fit the Bill in Recessionary Times (March 2009)
Marty Bohunicky has always run a lean business, but his management style is really proving its value these days.
Bohunicky's Working Pictures, a Colonie video production firm, has a core staff of four people, and a pool of about 30 freelancers at the ready.
"We've always done that, it was not a knee-jerk reaction to the economy," he said. "It's a formula that has worked really well. If we were to get four times the work next year, I don't think I’d change it."
But Bohunicky's formula is particularly effective in a down economy. Keeping overhead low allows the firm to work within its clients' shrinking budgets and still turn a profit.
Working Pictures, which primarily does television commercials and corporate videos' also has been able to attract enough new clients to offset cuts in individual budgets and make 2008 "our best year ever." Revenue was $1.3 million, up from $1.1 million in 2007.
Wiggle Room
The economic downturn has businesses of all types turning to independent contractors.
Joseph Pastore, professor emeritus of management and management science at Pace University in New York City, said this is a natural response to uncertainty. "In that uncertainty you don't want to lock in," he said, "but you do want to keep good talent, so you keep them as consultants."
Pastore, who is on the board of Siena College said using freelancers also allows companies to adjust for changing technology and talent requirements without replacing staff members. When fresh views are needed, he said, it pays to have "wiggle room" in your staff.
Bohunicky, who founded Working Pictures in 1997, said he chooses to rely on freelancers not only because it is less expensive than having a full staff with salaries and benefits, but because it allows him to select the people with the skills needed for each project.
"We have freelance camera crews, lighting people, makeup artists and so on, plus about five freelance editors," he said. "Every editor has his or her own specialty--animation, story telling, etc. We can bring them in to do a particular job and not have people sitting around idle when we don't need them."
Paul Donnelly, president of Collaborations, a Troy ad agency, said he keeps nine people on staff and out sources the rest of his work. "There are certain people I want and need to keep employed full-time, because I want the freedom and control to be able to jump on a piece of work. You don't always have that with freelancers," he said. "But if you take good care of your freelancers and provide them with steady work and keep in good contact with them, you can pretty much have that anyway."
Trickle-down theory
Bohunicky agreed that it is essential to keep a few key staff members at all times. His three employees "all wear a bunch of different hats" and are encouraged to use whatever talents they have.
"I certainly don't manage in a vacuum," he said. "I talk to everyone about everything. Of course, I have veto power, but I want to get their ideas and their opinions on things like equipment purchases, personnel [and] which freelancers to use."
This summer, the group decided it was time to upgrade all of its equipment and give each editing suite high-definition capabilities. The project also included the creation of a central "hub" to feed all the editing rooms. Previously, tape machines had to be moved from room to room.
Bohunicky said the investment improved work flow and efficiency, lowering the cost of each project. That, coupled with the staff/freelance set up, "is our approach to keeping our internal costs down."
And keeping its internal costs down helps the firm keep its prices down.
"This industry is not recession-proof," Bohunicky said. "Our corporate clients are feeling the pinch, and there's a trickle-down with that. We have to find ways to make the most of their production budgets, which have inevitably been cut."
He said this may include "spreading out" a project so that one video has more than one function, or animating still shots rather than recording live footage. The firm will work within any budget, from a few thousand dollars to $250,000.
Because much of what Working Pictures does could be considered a "luxury," Bohunicky said the firm must be proactive and anticipate its clients' needs.
"We have to approach them with ways to do things more cost-effectively, before they call us up and say "I don't need it this year," he said. "Otherwise we are looking at projects going away, and that is not beneficial to anyone." (back to top)
Working Pictures Produces Statewide Television Campaign
NYS Governor's Traffic Safety Committee Teams with Working Pictures, Inc. to Produce "Safe Driving" Spots.
Working Pictures, Inc., recently partnered with the NYS DMV/NYS Governor's Traffic Safety Committee to produce a statewide television campaign titled, "Be Smart-Share the Road."
The message of the campaign focuses on one key message: As kids we learned the importance of sharing. That practice still remains important when it comes to driving on public roadways.
President of Working Pictures, Marty Bohunicky comments, "The commercial uses animation mixed with live action. Kids were filmed driving small vehicles in an animated world, where they are seen Sharing The Road with other drivers, motorcyclists, and pedestrians."
The television commercial will air across NY state as part of NYS DMV's "Be Smart: Share the Road" integrated campaign including print, radio and billboard ads.
Working Pictures, Inc. is an award-winning video production company specializing in Video/Film production, editing, and digital media creation. (back to top)
Working Pictures Awarded Silver Telly Award
Working Pictures, Inc., was recently named a multiple award winner in the 30th Annual Telly Awards competition. The video production company was awarded the highest honor of a Silver Award for Beech-nut's "Let's Grow" sales video and a Bronze Award for SCA Tissue North America's "Tork Leadership" video. Working Pictures has been the recipient of two Bronze Awards in past competitions.
The fully animated sales video created for Beech-nut won a Silver award in the category for "Use of Animation." A Bronze award was given to SCA's "Tork Leadership" video in the category of "Employee Communications."
Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online film and video. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, interactive agencies, and corporate video departments in the world. The Telly Awards receives over 13,000 entries annually from all 50 states and countries around the world.
Working Pictures, Inc. is an award-winning video design company specializing in production, editing, and digital media creation. To learn more please visit www.workingpictures.com. (back to top)
Working Pictures Gears Up It's HD Video Capabilities
Working Pictures, Inc. of Albany, recently completed a facility-wide systems upgrade, which gives each video editing suite High Definition editing capabilities. The video production company added two additional Final Cut Pro and two Avid Media Composer edit systems to it's current roster during the upgrade. These additions make Working Pictures one of the largest and most versatile editing facilities in the Capital District.
Marty Bohunicky, President of Working Pictures, founded the company in 1997 and has continually strived to stay on top of industry trends and the latest technology. This facility upgrade comes at a time when working in HD high definition production is in frequent demand over standard definition.
Bohunicky says, "This upgrade serves two purposes for us... to expand our editing capabilities, and to make us more efficient by streamlining our media work flow. This translates to quicker turnarounds for time-sensitive projects."
Working Pictures, Inc. is an award-winning video production company specializing in video/film production, editing, and digital media creation. (back to top)
Working Pictures Creates Animations for Philadelphia Eagles
Working Pictures, Inc. of Albany, recently completed production on animations to play at Lincoln Financial Field during the Philadelphia Eagles football season for SCA Americas. SCA, headquartered in Philadelphia, contracted Working Pictures to create a series of corporate brand animations to promote their Go Green initiatives.
SCA and the Philadelphia Eagles currently have a corporate partnership that focuses on this Go Green initiative by providing consumers with environmentally friendly paper products throughout the stadium.
The goal was to create interesting and lively animations that highlight the eco-friendly initiative of this partnership. "The biggest challenge was the proportion of the screen." Says Marty Bohunicky, President of Working Pictures, Inc. "The screen was over 100 feet wide and only 4 feet tall, so we needed to design an animation that fit that shape."
SCA Americas is a global consumer goods and paper company that develops, produces and markets personal care products, tissue, packaging solutions and solid wood products.
Working Pictures, Inc is an award-winning video design company specializing in production, editing and digital video creation. (back to top)
Awards
American Marketing Association -- 2007 Mark of Excellence Award
Association of Professional Communicators "NORI Award" -- Multiple Winners
Aurora Awards -- Gold and Platinum Awards of Excellence
AVMMP -- Top 100 Producer
Axiem Awards -- Copper and Bronze Awards of Excellence
Communicator Awards -- Multiple Winners
DV Awards -- Multiple Winners
Telly Awards -- Silver and Bronze Awards-Multiple Winners
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